THINGS ARE CHANGING. For the past fifteen years the Web has been a catch-all. A landfill. A place where people came to dump their opinions, thoughts, concerns and drama — and where other people came to enjoy those things for free. All the while, major media outlets and corporations vied for a share of the attention. But there were very few rules (if any). It was an anything-goes affair. A frontier town with the usual suspects: the obnoxious tycoon, the corrupt sheriff, the painted whores, village idiots, drunkards and beggar-bundles slouched in dark doorways. No one really knew what the Internet was — or how to act inside of it — they just knew it was the place to be. In this ‘Wild West of the Web’, the concept of…